micro.film
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Distribution3 min read

Shipping Vertical by Default

Design for the phone first. Everything else is downstream.

Frame

01

TikTok, Shorts, and Reels reward the same thing: a vertical frame composed for a phone, with a hook in the first second.

Compose for the device

Vertical 9:16, faces and key action in the upper two-thirds, room at the bottom for captions and platform UI. Plan the frame around the phone, not against it.

Hook in the first second

The opening frame should answer who, where, and what is at stake. Audiences swipe before a slow build can land.

One source, every surface

A finished micro film cuts into trailer micro scenes for TikTok, Shorts, and Reels, a hero piece for a campaign landing page, and a serialized run on a publisher's vertical feed — all from one source cut.

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Form

What Is a Micro Film?

A micro film is a vertical film of up to ten minutes, told as a sequence of 45–90 second micro scenes. Built end to end inside one studio: research, develop, generate, stitch.

Production

Why a Character Reference Sheet Changes Everything

The fastest way to make a micro film feel like a real film is to lock the character once, then return to that same person across every micro scene.

Writing

Writing a Micro Scene

A micro scene is a small space with a tall ceiling. 45–90 seconds. One location, one decision, one frame the viewer remembers — and a hook that earns the cut to the next.